About Us

At NATA, we don’t just train and recruit — we transform dealership hiring and performance from the ground up. As America’s #1 automotive‐recruiting and training platform, we are laser-focused on delivering quantifiable results: because you can’t manage what you can’t measure, and we’re committed to excellence.

Who We Are

NATA is a Texas-based, full-service recruiting and training firm built specifically for the auto-dealership world. We specialize in staffing and performance for Sales, Service, BDC, and Management roles. We’ve combined deep industry experience with robust processes so that we deliver only high-quality candidates who show up ready to perform—every time.

Get A Qoute

What We Do

  • Recruiting at scale: We source, screen, verify backgrounds/licensing, and schedule interviews so your hiring team only meets the most qualified talent.
  • Training built in: Our curriculum raises the performance floor and accelerates time-to-productivity for new hires across service, sales and BDC.
  • Data-driven oversight: Every placement comes with metrics and reporting so your leadership knows exactly what’s happening—and how it’s affecting your bottom line.
  • Flat-fee simplicity:: Instead of unpredictable costs and empty bays, you get one low monthly price for end-to-end talent management across your rooftop(s).
people in meeting

Why We’re Number One

  • We know dealerships inside and out—nothing generic, nothing off-the-shelf.
  • We focus on the measurable: time-to-fill, show-rate, offer-acceptance, retention—and we report it.
  • We understand that every empty bay, unfilled desk or stalled lead means lost revenue. We’re not in the business of posting ads—we’re in the business of delivering results.
  • We operate with a commitment to excellence—high standards, transparent processes, and relentless follow through.

Our Mission

To empower automotive dealers nationwide to hire smarter, train faster, and perform better—because you can’t manage what you can’t measure, and excellence is not optional. Our Commitment to You

You deserve a partner who treats talent acquisition and performance as strategically as you treat inventory and service throughput. With NATA, you get that partner.

Don Diamond

I started in the car business in 1987 in Tampa Florida, working for the Courtesy automotive group, with some of the greatest people I have ever met in my entire life, some of the greatest car guys and some of the greatest human beings that I’m still friends with currently today. I started in the business as a salesman worked my way up to General manager and then Dealer principal. I have 11 presidents’ awards, 4-Mark of Excellence awards, the governor’s award, multiple certified used car dealer of the year awards.

My entire career has been spent around high volume fast paced stores. We were even in Forbes magazine for being the most progressive in high volume used car dealer in the country from 1991through 2001.

I am an expert in used cars, used car training, finance, hiring new salespeople and dealership operations, parts, service, dealer audits.

I have created a new platform called video communication that is starting to sweep the industry. If you are looking for your dealership to be trained right I have 32 years’ worth of experience, my goal is to help you make your dealership efficient and run the way you want it to with being overwhelmingly profitable and to get your service department to absorb 100%

Scroll to Top